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Unlock Digital Inclusion with our Accessibility Audit: become a Beta Tester
Accessibility matters to us We believe a more accessible web is a better web for everyone. That’s why we’re creating the Accessibility Audit a powerful new tool designed to help your website become more inclusive and user-friendly for all users, including people with disabilities and those experiencing age-related impairments or challenges. Digital accessibility is no longer…
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AI Agents and the Search Generative Experience: future-proof your content for C-Level success
The new face of search The digital landscape is evolving. AI agents autonomous systems capable of understanding complex queries and delivering precise, actionable responses are reshaping how information is discovered online. For C-level executives, this shift is not merely technical it is strategic. Preparing your organisation for AI-driven search today can define your competitive advantage…
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Generative Engine Optimisation (GEO): optimise your website for AI Search visibility
Search is evolving at an unprecedented pace. With Google AI Overviews, Bing Copilot, ChatGPT and Perplexity reshaping how users access information, the traditional rules of SEO are no longer sufficient. We are entering the era of Generative Engine Optimisation (GEO). What is GEO? Generative Engine Optimisation is the practice of ensuring your content is discoverable…
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AIO & GEO: how fashion brands can thrive in AI-Powered Search
The digital landscape is evolving, and so is the way consumers search for fashion. Traditional SEO tactics are no longer sufficient. To truly stand out, fashion brands must adapt to the new era of AI-powered search. This is where AI Optimization (AIO) and Generative Engine Optimization (GEO) come into play. What are AIO & GEO?…
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SXO: from SEO traffic to tangible results
Getting visitors to your site is only half the battle. Many companies see growing traffic but stagnant or declining conversions. This gap reveals the need for Search Experience Optimization (SXO)—a method that merges search visibility with superior user experience. Understanding SXO Unlike traditional SEO, SXO focuses not just on ranking but on what happens after…